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Investment News Platform

  • +713%

User Traffic Increase

In an effort to strengthen their online visibility and improve the SEO performance of this news platform, they sought out the expertise of Vandenic. Our team partnered closely with this project to devise and put into action a thorough online strategy, which culminated in substantial growth in users and revenue.
About Investment News Platform

This INVESTMENT NEWS PLATFORM (INP) website is an online portal about finance. It provides information and advice on financial planning, including where to invest money for maximum profit. In addition, the website also offers articles on remote work and various professions.

The challenge

When starting a financial blog, there are several challenges that we faced:

1. Content Creation: One of the primary challenges is creating engaging, informative, and accurate content that stands out in a crowded field. This requires a deep understanding of financial topics and the ability to present them in an understandable way.

2. Building an Audience: Another significant challenge is building an audience. This involves not only creating great content but also understanding and utilizing SEO best practices, social media marketing, and other strategies to increase your blog’s visibility.

3. Establishing Credibility: As a new financial blogger, you need to establish credibility with your audience. This can involve earning certifications, building a professional network, and backing up your advice with data and reputable sources.

4. Monetization: Figuring out how to generate revenue from your blog can also be challenging. This might include exploring advertising, affiliate marketing, sponsored posts, or even selling financial products or services.

5. Regulatory Compliance: Being in the financial space means navigating a complex web of regulations regarding financial advice. Ensuring that you’re compliant with these regulations is crucial to avoid legal issues.

6. Technical Setup and Maintenance: From designing a user-friendly website to ensuring its security and functionality, the technical aspects of starting a blog can also pose challenges, especially if you are not tech-savvy.

Services Used:
  • Digital Marketing, Organic Social Media, SEO
STRENGTH IN NUMBERS

Business impact

The blog has been very successful, and it has helped us to reach a large audience of potential customers. We have received a lot of positive feedback from their readers, and we are confident that the blog will continue to be a valuable resource for the customers.

713%

Traffic increased

20%

Conversion rate improved

160%

Increase new referral users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, INP has the advantage of having a highly motivated team of investment professionals and an account manager who acts as the main point of contact and works closely with our team of experts to ensure the partnership delivers the desired results. INP expressed satisfaction with our cooperation, saying:

“Vandenic has seamlessly integrated with our team, delivering a comprehensive digital strategy that is beyond our in-house capabilities. Our team, predominantly financial analysts, is compact in size, but with Vandenic assistance, we’re able to accomplish significantly more.”

For INP, we put together a robust digital strategy that includes:
  • Search engine optimization (SEO)
  • Marketing strategy
  • Social media
  • Web design

Start driving SEO results with Vandenic

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4.7

/ Average ROI

across our 100+ SEO projects

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