Increase sales and in organic sessions
Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About Luxury Marketplace
Online luxury consignment store that offers authenticated, pre-owned designer fashion items. They specialize in high-end brands such as Chanel, Gucci, Louis Vuitton, and more. The website features a wide range of products, including clothing, shoes, handbags, jewelry, and home decor.
Developing a project can be a challenging but exciting endeavor. Here are some key steps:
1. Market Research: Conduct thorough market research to understand the demand for pre-owned luxury items and identify your target audience. Analyze competitors to identify gaps and opportunities.
2. Business Model: Define your business model, such as whether you will focus solely on consignment or also offer direct sales. Determine how you will generate revenue, whether through commissions, listing fees, or other means.
3. Supplier Network: Build a reliable supplier network to source authentic luxury items. This can involve establishing partnerships with individuals, consignment stores, or even luxury brands themselves.
4. Authentication Process: Develop a robust authentication process to ensure the legitimacy of the items being sold. This may involve hiring experts or implementing technology solutions to verify authenticity.
5. User Experience: Create a user-friendly website or mobile app that allows customers to browse and purchase items easily. Include features like detailed product descriptions, high-quality images, and customer reviews.
6. Logistics and Operations: Establish efficient logistics and operations processes to handle inventory management, shipping, returns, and customer support. Consider integrating with shipping carriers and implementing a secure payment system.
7. Marketing and Branding: Develop a strong brand identity and implement marketing strategies to attract customers. Utilize social media, influencer partnerships, and targeted advertising to increase visibility.
8. Trust and Security: Implement measures to build trust with customers, such as secure payment processing, privacy protection, and clear return policies. Customer reviews and testimonials can also help establish credibility.
STRENGTH IN NUMBERS
Since partnering with Vandenic, this customer has experienced a notable increase in organic search traffic to their website. This has led to higher conversion rates and a significant rise in contact form submissions. By leveraging our expertise and insights, LVB has successfully optimized their marketing spend and achieved exceptional results. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
Developing this project requires careful planning, attention to detail, and a strong focus on customer satisfaction. It can be beneficial to consult with industry experts or seek guidance from professionals in relevant fields.
“Vandenic has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Vandenic, we can accomplish so much more.”